Brandy Cam
Brandy Cam
Achievements and Experience
EDUCATION
Spring 2021
THE UNIVERSITY OF IOWA, IOWA CITY, IA
Bachelor of Arts in Communication., Political Science Minor
ACCOLADES
LOIS DALE BRIGHT SCHOLAR
Full ride scholarship, 2017-2021
DEAN'S LIST
Fall & Spring 2019-2020
THE UNIVERSITY OF IOWA FRATERNAL LEADERSHIP INDIVIDUAL SISTERHOOD AWARD
Presented to a community leader who has demonstrated outstanding dedication, and commitment to the community, 2020
AMERICAN ADVERTISING FEDERATION MVP AWARD
Awarded to a leader who has shown unparalleled dedication and exceeded expectations in their leadership role within the American Advertising Federation, University of Iowa chapter, 2021
EXPERIENCE
-
Led training initiatives to help team members adapt to new POS systems and operational procedures following an ownership change
-
Provided onboarding training and support for new hires
-
Implemented customer feedback to create new menu items, design menus, and curate a unique customer experience
-
Demonstrated problem-solving and conflict resolution skills in a fast-paced, high volume environment while maintaining attention to detail and accuracy
-
managed inventory and ensured procedural compliance with cash handling and safety protocols
January 2025 - Current
Phin's Place
MANAGER, BARTENDER
-
Serve high volume of customers while upholding high customer service standards
-
Mentored and supported ongoing training for new hires
-
Utilize multi-tasking and communication skills to streamline operations for team members and external
-
Identify problems and provide feedback, presenting ideas for improvement
January 2025 - Current
Rolling Wok
MANAGER, SERVER
B&B Bistro
August 2022- December 2024
BARTENDER
-
Manage all front-of-house operations
-
Use interpersonal skills to cultivate a welcoming ambiance and deliver memorable experiences for patrons
-
Utilizing problem-solving skills to provide prompt and attentive hospitality
-
Operate POS system and handle transactions with precision and professionalism
OK Studios
August 2022 - December 2023
MARKETING MANAGER
-
Achieved a 50% increase in engagement on Instagram and expanded profile reach by 41.4%
-
Grew Facebook page following by 13% and enhanced profile reach by 500%
-
Developed and maintained a consistent posting schedule to optimize audience engagement
-
Stayed current with emerging advertising and social media trends reverent to the industry
-
Fostered long-standing partnerships and community engagement
-
Delivered exceptional customer service to ensure positive brand interactions
-
Conceptualized and executed comprehensive marketing campaigns to drive brand awareness and engagement
Quinton's Bar & Deli
June 2020 - July 2021
BARTENDER/SERVER
-
Memorize an extensive array of food, cocktail, and rotating menu items, allowing for efficiency and personalized service
-
Operate POS system and manage cash transactions with accuracy and professionalism
-
Contribute to efficient restaurant service by facilitating communication
Iowa City Foreign Relations Council (ICFRC)
September 2019 - May 2020
COMMUNICATION & MARKETING INTERN
-
Tailored content for various communication mediums including print, email, and social media, to increase brand awareness for different target audiences
-
Utilized graphic design, organization, teamwork, social media management, and copywriting skills daily
-
Used programs such as Hootsuite, Mailchimp, and Canva
-
Assisted in organizing weekly events featuring guest speakers
GoPuff, The Black Sheep
August 2020 - May 2021
BRAND AMBASSADOR
-
Utilize copywriting, SEO optimization, photography, editing, and design skills to create compelling social media content for Instagram, Facebook, and stories
-
Collaborate with management to develop an effective posting schedule and adhere to brand guidelines
Nordic Beach Apparel
August 2020 - May 2021
BRAND AMBASSADOR
-
Curate stylish outfits that align with current trends to attract attention and increase brand recognition
-
Create sponsored content tailored for Instagram, Facebook, and TikTok
-
Coordinate and host events with the goal of product promotion and brand awareness
The University of Iowa- Panhellenic Executive Board
April 2019 - April 2020
VICE PRESIDENT FOR PR & MARKETING
-
Directed public relations and marketing initiatives for the University of Iowa Panhellenic Council
-
Served as a representative for the University of Iowa & Big Ten Conference at the association of Fraternal Leadership & Values Central Conference in Indiana
-
Conducted weekly office hours to foster collaboration among university staff, students, and community members
-
Utilized multimedia design expertise to revamp the organization's brand identity, managed webpages, and improved social media presence and engagement
-
Formulated proactive strategies for effectively addressing public relations challenges
-
Improved accessibility on social media and content by implementing image descriptions and captions, fostering inclusive discussions and creating a more welcoming community
-
Orchestrated photoshoots and collaborated with university licensing and design to produce merchandise and marketing materials
Geneologie- The Emory Group
December 2017 - December 2018
BRAND REPRESENTATIVE
-
Collaborated with clients to create custom merchandise for their organizations
-
Implemented marketing strategies, including cold calling and messaging, to expand clientele and enhance brand reputation
-
Utilized in-depth product knowledge to provide pricing estimates and deliver great customer service
-
Leverage expertise in graphic design, screen printing, and bulk merchandise procurement to enhance company operations
American Advertising Federation
Rescued a student organization on the brink of losing its status by conceptualizing and implementing a new and improved recruitment and marketing strategy. Transformed the struggling group from just 4 members, into a highly esteemed organization with a selective membership process, consistently maintaining an active roster of over 30 members and an executive board of 8 student leaders. Eliminated previous debts through fundraising and student organization loans. Facilitated enriching out-of-state excursions to advertising agencies, hosted networking and social events with industry professionals. Developed a comprehensive plan for membership retention and sustainable growth. Awarded the AAF MVP award in acknowledgement of unwavering dedication and exemplary contributions.
National Student Advertising Competition
(NSAC) Director
August 2020 - May 2021
-
Directed students through weekly sessions, guiding discussions and teaching advertising and marketing principles, such as conducting market research, KPIs, color theory, design, budget management, copywriting, and other elements of a successful advertising campaign
-
Ensured compliance with NSAC policies and brand guidelines, and managing necessary paperwork
-
Prepared team to deliver a compelling presentation of research findings and advertising campaigns to NSAC judges and clients
-
Recognized as the first NSAC director in over 2 years to successfully complete and submit an NSAC plans book
Director of PR & Marketing
January 2018- September 2020
-
Organized recruitment events and developed diverse marketing campaigns to attract new members
-
Improved membership retention by planning engaging events such as social gatherings, networking opportunities with industry professionals and alumni, field trips, and other enriching activities
-
Served as a welcoming resource for both current and prospective members, providing guidance and support
-
Collaborated with the executive board to coordinate weekly meetings, ensuring alignment with the organization's objectives
ORGANIZATIONS & VOLUNTEER EXPERIENCE
Director of Social Media
January 2018 - September 2020
-
Designed multimedia content tailored for various social media platforms
-
Achieved a 237% growth in Instagram followers and increased engagement rates by an average of 200% per post
-
Planned social media content in advance to ensure a harmonious and cohesive feed
Alpha Delta Pi
Sorority
August 2017 - May 2021
RECRUITMENT
HOMECOMING & COMMUNITY EVENTS DIRECTOR
October 2017 - March 2018
Special Olympics
October 2017 - March 2019
ASSISTANT TRACK & FIELD COACH
Ronald McDonald House Charities
September 2017 - May 2021
VOLUNTEER
-
Provided support for chapters experiencing challenges in recruitment and retention, aiding in the identification and resolution of underlying issues
-
Traveled across the midwest which developed my ability to adapt quickly to new environments, and work with a diverse range of people
-
Sent as a representative to various leadership conferences
-
Used emotional intelligence and communication skills to build rapport with diverse individuals, creating a space where women felt comfortable expressing themselves
-
Engaged in collaborative discussions with campus organizations to gather insights and receive unbiased perspectives on relevant issues
-
Served as a liaison for various community events, such as philanthropy events, homecoming, etc
-
Orchestrated recruitment preparation workshops and curated engaging activities to foster member participation and boost morale
-
Actively engaged with athletes to foster a supportive and enjoyable environment for their growth and success
-
Prioritized the safety and well-being of participants while facilitating their involvement in activities
-
Provided encouragement, guidance, and assistance to help athletes thrive and achieve their personal goals in a nurturing setting
-
Contributed to the well-being of families by preparing meals, maintaining cleanliness, sanitizing, and organizing the facilities
-
Worked with fellow volunteers to create fun and memorable holiday events
-
Actively participated in fundraising initiatives, including the annual Red Shoe Run and bi-annual philanthropic events, to support the organization's charitable efforts
