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Brandy Cam

Achievements and Experience

EDUCATION

Spring 2021

THE UNIVERSITY OF IOWA, IOWA CITY, IA

Bachelor of Arts in Communication., Political Science Minor

ACCOLADES

LOIS DALE BRIGHT SCHOLAR

​Full ride scholarship

DEAN'S LIST

Fall & Spring semesters of 2019-2020

AMERICAN ADVERTISING FEDERATION MVP AWARD

Awarded to graduating senior who has gone above and beyond for the organization

THE UNIVERSITY OF IOWA FRATERNAL LEADERSHIP INDIVIDUAL SISTERHOOD AWARD​

Awarded to nominated senior who has dedicated time, energy, and commitment to the benefit of the community

EXPERIENCE

OK Studios

MARKETING MANAGER

August 2022 - Current

  • Instagram: 50% increase in accounts engaged 41.4% increase in profiles reached

  • Facebook: 13% increase in page followers, 500% increase in profiles reached

  • Create and upkeep posting schedule

  • Stay up to date on new advertising and social media trends specific to the industry 

  • Promote and collaborate with other local small businesses 

  • Provide excellent customer service

  • Strategize and execute multifaceted marketing campaigns

Quinton's Bar & Deli

BARTENDER/SERVER

June 2020 - July 2021

  • Utilize interpersonal skills to create a great atmosphere and memorable experience for patrons

  • Memorize extensive food, cocktail, and rotating menu items, as well as customer and table orders

  • Utilize food and beverage knowledge to service guests

  • Operate POS system and cash register

  • Use communication skills to ensure teamwork continues to service quickly and efficiently

AMERICAN ADVERTISING FEDERATION

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Prevented organization at risk of losing student organization status from failing by strategizing and executing a successful recruitment and marketing plan. Grew the struggling organization from 4 members to a highly competitive student organization with a selective application process, consistently holding 30+ active members at all times and an executive board comprised of 8 student leaders. Eliminated organization’s debt from years prior and created a fundraising and membership retention plan for the following years. Raised money and applied for loans to plan out-of-state field trips to visit top advertising agencies in Chicago, social events, and networking events with industry professionals. Awarded the AAF MVP award for my dedication and hard work.

National Student Advertising Competition
(NSAC) Director 

August 2020 - May 2021

  • Managed team of 10 students in weekly 2-4 hour courses where I led discussion and taught core concepts such as advertising and marketing techniques, understanding KPIs, market research, color theory, design, budget, copywriting, components of an advertising campaign, etc

  • Filed appropriate paperwork and ensured our team was working within NSAC policy & procedures and following brand guidelines and confidentiality agreements at all times

  • Prepared team to present research findings and advertising campaign to the NSAC corporate sponsor of the year 

  • First NSAC director to complete and submit our chapter's first NSAC plans book in over 2 years.

Director of PR & Marketing

January 2018- September 2020

  • Set up recruitment events and create multifaceted recruitment marketing campaigns

  • Improved membership retention by planning events such as social events, networking events with industry professionals and alum, out-of-town professional trips, community events, and other opportunities 

  • Welcoming resource for members and potential new members to contact for any questions or concerns

  • Work with executive board to plan weekly meetings

Director of Social Media

January 2018 - September 2020

  • Design multimedia content for various social media sites 

  • Grew Instagram following by 237% and increased engagement by an average of 200% per post

  • Stage photos at organization events for social media posts

  • Plan social media posts up to 2 months in advance to create a cohesive feed

EXPERIENCE

Iowa City Foreign Relations Council (ICFRC)

September 2019 - May 2020

COMMUNICATION & MARKETING INTERN

  • Maintain multiple communication mediums and create medium-specific content for each event to increase accessibility and visibility for events 

  • Utilize graphic design, organization, teamwork, social media management, and copywriting skills daily

  • Use programs such as Hootsuite, Mailchimp, and Canva

  • Help put on weekly events featuring guest speakers

GoPuff, The Black Sheep

August 2020 - May 2021

BRAND AMBASSADOR

  • Use copywriting, SEO, photography, editing, and design skills to create the perfect social media posts for Instagram, Facebook, and stories. 

  • Work with manager to create a posting schedule and work within brand guidelines to go above and beyond contractual agreements and expectations

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Nordic Beach Apparel

August 2020 - May 2021

BRAND AMBASSADOR

  • Plan and style outfits according to trends to garner brand recognition and attention

  • Create sponsored content for Instagram, Facebook, and Tik Tok

  • Event planning and hosting to promote products

The University of Iowa- Panhellenic Executive Board

April 2019 - April 2020

VICE PRESIDENT FOR PR & MARKETING

  • Managed Public Relations and Marketing for the University of Iowa Panhellenic Council

  • Representative for the University of Iowa & Big Ten Conference at the Association of Fraternal Leadership & Values Central Conference in Indiana

  • Held weekly office hours where I create and explore opportunities for collaboration with other university employees, students, or community members

  • Utilize my aesthetic eye and multimedia design skills to create a refreshed cohesive brand for the council, manage and edit university webpages and grow social media following and engagement.

  • Strategize how to handle public relations issues quickly and effectively

  • Improved accessibility on social media sites and content by properly implementing image descriptions and captions resulting in further discussions to make our community and space more accessible and welcoming to all

  • Organize photoshoots, work with University licensing and design to create merchandise and marketing materials 

Geneologie- The Emory Group

December 2017 - December 2018

BRAND REPRESENTATIVE

  • Work with clients to create custom merchandise for their organizations

  • Utilize marketing tactics such as cold calling and cold messaging to build company clientele and reputation

  • Learn extensive knowledge of products, providing on-the-spot pricing estimates for customers, and providing step-by-step customer service to ensure everything from ordering materials to receiving materials run efficiently while building customer loyalty and trust

  • Use knowledge of graphic design, screen printing, and bulk merchandise ordering to the company's advantage

Alpha Delta Pi 
Sorority 

TRAVELING RECRUITMENT ASSISTANT

HOMECOMING & COMMUNITY EVENTS DIRECTOR

IMPACT LEADERSHIP CONFERENCE

Special Olympics

ASSISTANT TRACK & FIELD COACH

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ORGANIZATIONS & VOLUNTEER EXPERIENCE

August 2017 - May 2021

  • Assist chapters struggling with recruitment and retention in identifying and resolving issues 

  • Improved ability to be thrown into a completely new environment, adapt as quickly as possible, identify problems, and find solutions 

  • Used emotional intelligence and communication skills to connect with different women and allow them to speak with me openly and with confidence 

  • Meet with other organizations on campus to gain insight, advice, and unbiased opinions on the issues at hand

  • Liaison for community events such as philanthropy events, Homecoming, FSL week, etc. 

  • Organize recruitment preparation workshop days and activities designed to keep members engaged and boost morale

  • 3-day immersive conference where we worked on team building, leadership, and communication skills

October 2017 - March 2019

  • Interacted with athletes while ensuring a fun and safe environment for them to thrive in

The Office of Leadership, Service, & Civic Engagement

October 2019 - March 2020

  • Wrote back and forth with local elementary school students to provide friendship and answers regarding secondary education 

PEN PAL

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Ronald McDonald House Charities

September 2017 - May 2021

VOLUNTEER

  • Volunteered regularly by cooking meals for families, cleaning, sanitizing, and organizing the house

  • Helping to create extra special events for holidays

  • Volunteered for fundraising events such as the annual Red Show Run and Bi-annual philanthropy events 

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